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The preliminary concept he and co-founder Kurt Uhlir tried to build on were relatively restricted.  I Found This Interesting  'd dreamt up software application that would help marketers build and run social networks promos, and then pretty quickly had an operating version than it revealing to prospective customers and investors. They soon discovered online marketers weren't much passionate about engaging with existing audiences-they wished to grow that audience, convert new individuals into clients, and, by extension, the organizations these were marketing.

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Despite the feedback they obtained from the marketers they surveyed, it absolutely worked. Sideqik was released, and today creates both need and interest. That's due to the fact that the software exceeded simple "social media promotions" and is currently a completely expanded automated influencer marketing platform, targeted at growing and engaging audiences for brands in the gaming, e-sports, shoe, lifestyle, and entertainment markets.

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The thought of running isolated influencer projects isn't part of the Sideqik vision. As Uhlir described within an interview earlier this season: It used to be 5 years ago you might think of "Hey, we're going to perform a campaign for monthly which's going to be whenever we consider influencers." Well, that was terrific 5 years back, nevertheless the game has actually altered today.

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See this site to get more insight, Sideqik's technique is steeped in the proverbial "long tail," a phrase that material online marketers utilize to refer to a bit of content that continues to develop impressions and engagement long after a project is finished. But that's not why when we discuss you skill with the platform.

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It's no surprise, then, that Sideqik is currently in an instantaneous growth phase. Newly armed with $3 million in Series a funding and a client list including names like Harmonix, CBS Interactive, and Hyper, X, business just recently moved into a fresh 3,500 sq. ft. workplace with strategies to quadruple their staff.

It almost feels abrupt to avoid here, as there's far more to what Sideqik can do. But as we said above, there are lots of aspects to the platform that we merely didn't desire to pay in this space because they're basic. Is it easy to use and great to have a look at? Yes.